Tourism DriverMonterrey, with a population of 3.9 millions, gets 375,000 international visitors a year (1 per each 10 citizen). Cities which are develop towards tourism get more international visitors than its population. (See Chart). Barcelona, with population and economics similar to Monterrey, receives 4.7 million of international tourists per year. (1.5 times its population and 12.5 times more visitors than Monterrey). 
One extraordinary "amazing data" the most visited museum in Barcelona is the museum in the Camp Nou Stadium. Our vision is that Monterrey International Stadium, due to its daring engineering, spectacular location, design, integration and its own theme park, dedicated to soccer, will become our main appeal to attract national and international tourism, not only during soccer matches or special events, but 365 days, all year around.   
Tourists from all over the world taking pictures at Monterrey will be a daily thing. |
 | Monterrey has a historic opportunity to drive up its tourism attraction.
Monterrey location makes it very attractive for the gigantic United States market.
}Monterrey has direct flights from the main United Status airports, so it is very easy for any American citizen to visit our city.
Monterrey has a great opportunity to attract visitors from the big rich Texas state.
It is the time to turn around the tendency of Monterrey People to go shopping to Texas. It is time to make Texans come to Monterrey on the weekend.
The starting goal of having more than one million international visitors a year by having a global icon and a soccer theme park, it is very solid and makes total sense. |
Job Generation  | Monterrey International Stadium will generate thousands of direct jobs during its construction and operation, but the biggest positive impact for our community will be on the generation of related indirect jobs in the city.
According to SECTUR, (Tourism Secretary) the actual proportion of between international tourists and jobs in the tourism sector in Mexico is of 7.5 to 1, which means that in average our industry generates one job per every 8 international visitors.
When we position our city in "the global map" we impulse our tourism, THOUSANDS OF JOBS will be generated all around the city. From the airport personnel to people working in restaurants, hotels, shops, services, etc.
Following the actual mathematical relation between international visitors and jobs; one million of visitors a year in Monterrey mean 125,000 jobs in the tourism sector in the city. |
Economic BenefitAccording to data from the Tourism Secretary and The Bank of Mexico, foreign each tourist represents an income in foreign currency of $751 USD. If Monterrey could get at least the half of international visitors that Barcelona has; this will represent a generation of 1,765 million USD a year; or 5.8 times 8 (a year) the investment on the Monterrey International Stadium. Monterrey International Stadium "golden egg goose" of our city. The economic benefits for the community will be amazing. | International Tourists
(people) | Economic Benefit
(millions of dollars) | (Current) 374,805 | $ 281 | 500,000 | $ 375 | (Objective 1) 1,000,000 | $ 751 | 1,500,000 | $ 1,126 | 2,000,000 | $ 1,501 | 2,500,000 | $ 1,877 | 3,000,000 | $ 2,252 | 3,500,000 | $ 2,627 | (Long Term) 4,000,000 | $ 3,003 | 4,500,000 | $ 3,378 |
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Social DevelopmentMonterrey International Stadium is a matter of pride for all Mexicans.
It is our most visible model of sustainable development and our best example of what we can achieve if we join as mexicans in a common vision for a better future.
It is as well, a very clear message to the World that in Mexico we are willing to compete and win in the most demanding international context.
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Benefits for the Population
